Bonfire of the brands Neil Boorman

I read this book to help with my dissertation research it infact was really good and has opened my eyes to advertising and how much it actually encourages to consume.
'I get out of bed in the morning and watch a bus roll past the window. It has a huge poster for the new James Bond film on the side. I log on to an online newspaper; an advert for the Bond film pops up into the centre of the screen. On the tube to work I see several passengers reading free newspapers, the entire front and back pages of which are devoted to an advert for Bond. As I leave the station, a passenger's mobile rings to the tune of the famous Bond theme. Passing a newsagents, I see one can buy James Bond National Lottery scratch cards. A schoolboy at the bus stop is stuffing his hand into a bag of crisps with a promotion for Bond on the side. I turn on my radio* and hear Cubby Broccoli's (the Bond producer) daughter talking about feminism on Radio 4's Woman's hour. In a café at lunchtime, I browse through a broadsheet newspaper; a double page spread tells me how I can get the James Bond body with a new fitness routine. Later at work, I overhear colleagues discussing the new Aston Martin that Bond drives. On the way home, I am handed a flyer advertising 'Bond's London', a tour of the city's sights as seen in the movie. I call a friend to ask what he's doing tonight, and he is, or course off to see the new Bond film.' Neil boorman