Cococola rebrand minute maid

Kodak rebrand

The slogan 'you press the button, we do the rest' George eastman put the first simple camera into the hands of the world of consumers in 1888. He made the complicated process of a camera easy to use.











http://www.thedesignencyclopedia.org/kodak

Logos that have developed over time...

How Much Packaging is Too Much?

The dieline article on how tesco has been conducting an experiment to shed any excessive packaging.
to read the full article click the link below
How Much Packaging is Too Much?

Posted using ShareThis

the sun research

Figure research

Popular and less popular brands

Orange and t-mobile merge together

Barclays bank are the most moaned about

Questionnaire

Where are you most likely to buy your food?
M&S
Waitrose
Sainsburys
Tesco
Other



Is the reason for this because of …?

Location
Products
Price
Reputation
Other

Do you buy Home brands?
Yes
If No, why?

Are home brands attractive/unattractive because of their packaging?
Are home brands…?
Cheap
Good Value
Unhealthy
Degrading
Unappealing

Do the ingredients of a product have an impact on your choice, or do you instantly trust the brand packaging?

Do adverts on T.V, Posters, Bus shelters, etc. have an influence on what you consume?


If a new Cadbury/Nestle product was advertised on T.V would you try It without checking the ingredients?
If yes, why?
If No, why?

Which brands are you most likely to trust/buy and why? (can be any product)

Bonfire of the brands Neil Boorman

I read this book to help with my dissertation research it infact was really good and has opened my eyes to advertising and how much it actually encourages to consume.
'I get out of bed in the morning and watch a bus roll past the window. It has a huge poster for the new James Bond film on the side. I log on to an online newspaper; an advert for the Bond film pops up into the centre of the screen. On the tube to work I see several passengers reading free newspapers, the entire front and back pages of which are devoted to an advert for Bond. As I leave the station, a passenger's mobile rings to the tune of the famous Bond theme. Passing a newsagents, I see one can buy James Bond National Lottery scratch cards. A schoolboy at the bus stop is stuffing his hand into a bag of crisps with a promotion for Bond on the side. I turn on my radio* and hear Cubby Broccoli's (the Bond producer) daughter talking about feminism on Radio 4's Woman's hour. In a café at lunchtime, I browse through a broadsheet newspaper; a double page spread tells me how I can get the James Bond body with a new fitness routine. Later at work, I overhear colleagues discussing the new Aston Martin that Bond drives. On the way home, I am handed a flyer advertising 'Bond's London', a tour of the city's sights as seen in the movie. I call a friend to ask what he's doing tonight, and he is, or course off to see the new Bond film.' Neil boorman