Neil Boorman Bonfire of the Brands

Average number of ads we are exposed to each day: 3000
Average number of ads we are exposed to by the age of 65: 2 million
Number of billboards lining the streets in America: 500,000
Average number of brand names memorised by a 10 year old: 400

Remove every decorative aspect from the product and leave it just with the functions, debranded products are less attractive to the eye pretty much like homebrands.

Top 10 Superbrands
1 Microsoft
2 BBC
3 British Airways
4 Mercedes-Benz
5 Porsche
6 Marks & Spencer
7 Google
8 Heinz
9 Duracell
10 Sony

2006/2007


http://www.superbrands.uk.com/