Dissertation Topic
Brand Identity and Packaging does it sell products?
I am going to research and annalyse if the packaging and advertisement of a product is the reason why it is consumed and whether the recession at this time has had any impact on sales and increased demand for home brands
Is rebranding proven to increase the sales of an existing product?
Do we consume items for the packaging rather than the product itself?
Are home brands avoided because they aren't necessarily good for our health or is it because they aren't good for ourself image?
Is it the brand that commits us to buying a product because of their commercial promise or is brand consuming a way to fuel our identities?
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please help me :)
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